Geocoding is the process of converting an address into a coordinate (coordinates are commonly referred to as “geocodes”). Many geocoding systems can also go a step further and determine the coordinates of place names like “The Grand Canyon,” where a set address may not exist.

Geocoding often works with the help of a geocoding tool that takes the physical characteristics of a place and then tracks them down to a precise location on the map, then assigns that place the longitudinal and latitudinal coordinates. Anything can be geocoded as long as it exists on the surface of the earth. An address is converted into a geocode by taking the house number, street name and number, zip code, and nearby points of interest as a reference, then converting all of that into a single location.

What Are the Benefits of Geocoding?

The first benefit is that adding the geocode to the listing will allow everyone on the listing—especially other agents—to see the location just by following the coordinates. If you don’t input the geocode, some people might not find the location. This might cause you to miss a sale. If you are the buyer’s agent, you need to help them find the perfect place in a specific region. If you have access to a listing with geocoded addresses, you can help your buyer find a house within a particular area.

What is Reverse Geocoding?

Reverse Geocoding is the process of converting coordinates into a valid address. It is the opposite of geocoding, which is, as imagined, the process of converting addresses into geographic coordinates. **insert a link to geocoding KB article here**. Reverse geocoding allows the identification of nearby street addresses, places, and/or areal subdivisions such as neighborhoods, county, state, or country. It does so by systematically interpolating the street address from a range of other address data points. It uses the given coordinates to find that aforementioned range that already exists.

What is Rooftop Geocoding?

The most precise method and utilizes granular structure data and other information to precisely pinpoint a property. The result is typically either the center of a structure or its entry point (like an entrance to a large office building or mall).

We make
geocoding
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We convert address data into geocodes (Latitude and longitude coordinates) and geocodes into precise address locations (reverse geocodes).

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Analyze address and customer location data to improve marketing strategies.

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Why BatchData Geocoding Solution?

Real-time Geocoding

Improve business intelligence and location accuracy with our fast, easy to use APIs and online interfaces. (coming soon)

Flexible Delivery Solutions

We make it easy to process data using our robust APIs or easy to use online interfaces. (coming soon )

Batch Geocoding API

Whether 1 or 100 million addresses, get bulk results quickly through our API.

Data Enrichment

Looking to append missing data to your list? We can help!

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CLOSE ENOUGH ISN'T GOOD ENOUGH

BatchData geocoding solutions offer the highest level of geocoding in the industry. We help companies convert address data into geocodes (latitude and longitude) which allows for proper marker placement on maps and geospatial applications. We offer several levels of data quality ranging from the zip code level all the way to rooftop geocoding (most accurate).

ZIP Code Geocoding

This is the broadest range geocoding available. It maps the location of a zip code and helps determine geographical location and city boundaries. This level of geocoding is primarily used for USPS sorting and geographically-based marketing campaigns.

ZIP+4 Geocoding

This is the next level of accuracy and a lot more precise than the broad ZIP Code Geocoding. It is also referred to as block-level accuracy. ZIP+4 typically includes an area of about 10-20 homes and/or locations. This level of geocoding helps companies get more accurate mapping locations for better visualization and data analysis.

Parcel Centroid Geocoding

This is one one of the most widely used geocoding services available. It is what most companies offer as their best and highest-tier level of accuracy. The data at this level is calculated based on the center of the parcel. This level of accuracy gives businesses and data analytics companies a much more precise parcel-level data accuracy.

Rooftop Geo Coding

There’s geocoding accuracy and there’s BatchData Geocoding accuracy. This is the highest level of geocoding accuracy available. It is the cream of the crop. The very best there is. Rooftop level geocoding translates address data into the highest level precision latitude and longitude data available.

BatchData allows businesses and organizations to identify not only the parcel, but the center of the rooftop of the building. This is the ideal solution for companies with any type of risk exposure such as the insurance industry that need to determine the true distance to flood zones and other high risk proximities.

Reverse Geo Coding

The opposite of regular geocoding. Reverse geocoding takes the latitude and longitude as an input, and converts it into a mappable, deliverable address. Reverse geocoding can be utilized by many businesses and industries, some of which include:

Software platforms – that use mapping technologies to pin-point an address.
First responders – know exactly where to send help based on GPS coordinate data.
Marketing Companies – send real-time push notifications to mobile audiences based on their GPS location.
Government & Healthcare – Public safety tracking such as Covid-19 tracker tools

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Recognize and analyze geographic patterns for healthcare, crime and neighborhood statistics.

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We make
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