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2022 Guide to Reverse Geocoding: Everything You Need To Know

2022 Guide to Reverse Geocoding_ Everything You Need To Know

What is Reverse Geocoding?

Reverse geocoding is the process of converting a location into an address. The location is usually in geographical coordinates such as longitude and latitude before it is converted. It is considered the exact opposite of forward geocoding (also called address geocoding). Reverse geocoding lets you identify nearby street addresses, places, areal divisions like neighborhoods, counties, states, or countries. Combined with routing services and regular geocoding, reverse geocoding is a critical component of mobile location-based services such as 911 to convert a pair of coordinates obtained by a GPS into readable addresses that are easier to understand by the user.

How Do You Reverse Geocode?

Reverse geocoding is carried out by services that similarly process a coordinate to the geocoding process. When let’s say, a GPS coordinate is entered, the street address is interpolated from a range assigned to the road segment in a reference dataset that the point is closest to. If the user provides a coordinate near the midpoint of a segment that starts with address one and ends with address 100, the returned address will be somewhere between 50. This approach doesn’t return accurate addresses but can help determine the predetermined range. You can also reverse geocode by selecting coordinates and then extracting static maps by georeferencing these coordinates with predefined spatial layers to determine the coordinates of a displayed point. 

Many public geocoding services use APIs and web services in addition to phone applications. These services require you to manually input the coordinate or capture it from a localization tool like GPS or select a point on an interactive map. Some examples include services like GeoNames.

Can You Reverse Geocode for Free?

There are some tools available online that let you reverse geocode for free. The Google Reverse geocoding is free as well, so long as you credit them and if you need to look up less than 15000 addresses per day. If you need more, you will have to pay them. 

The Geo Api Reverse Geocoding Tool lets you process up to 3000 addresses for free. However, this option is not recommended for companies that require reverse geocoding addresses in bulk. Here, BatchData steps in with its reverse geocoding suite.

BatchData Reverse Geocode Features

BatchData’s Geocoding features allow you to deliver solutions flexibly with the help of our robust APIs and easy-to-use online interfaces. 

Additionally, we offer real-time geocoding and reverse geocoding, helping you improve your business intelligence and location accuracy with our fast APIs. 

You can also perform batch reverse geocoding and geocoding regardless of 1 address or 100 million addresses. With the help of our reverse geocoding features, you can append missing data to your list. 

Our reverse geocoding is utilized by many businesses and industries such as software platforms, first responders, marketing companies, and government entities. 

With data visualization, you can append digital latitude and longitude data to addresses, augmenting location datasets with accurate and up-to-date geospatial information. You can visualize this data to identify store networks, warehouse locations, events, and many more places. 

Take precision to a whole new level as our reverse geocoding solution identifies the location to the nearest coordinate, thereby increasing data reliability. Even when addresses are not available, our reverse geocoding features provide corresponding addresses for geolocating queries. 

With global coverage, precise data visualization, and the ability to apply reverse geocoding to numerous scenarios, our reverse geocoding services will ensure accuracy, reliability, and optimization.

Key Takeaways

You can accurately measure the distance between different zip codes with reverse geocoding. You can use BatchData’s reverse geocoding solution to calculate exact differences and longitudes and latitudes into zip codes on a global scale. 

We believe that close enough isn’t good enough. We strive for the highest level of accuracy without compromising on speed. 

Recently, in the wake of the COVID-19 pandemic, reverse geocoding served a key role in public safety tracking. It’s also widely used in mapping technologies to pinpoint an address. First responders, though reverse geocoding, know precisely where to send help based on GPS coordinate data. Marketing companies can send real-time push notifications to mobile audiences based on their GPS locations. 


Austin Proctor

Austin Proctor

Technical Writing Manager @ BatchData

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