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Three Ways Businesses Surface Aggregated Data to Their End-Users

Three ways businesses surface aggregated data to their end-users

If you’ve opened a laptop in the 21st century, you are likely no stranger to the term “big data” or at the very least “data analytics”. Large-scale data processing has been around for quite some time, however, many businesses fail to reap the benefits data can provide. There are more advanced systems available than ever before that ensure speedy analysis and allow companies to make quick decisions, thereby boosting revenue, stimulating growth, and reducing costs. Consequently, businesses who utilize data analytics work faster and are able to effectively target their consumers. 

While data collection is important, it is just as crucial to make sure you put aggregated data to good use. In this article, we discuss the three ways you can effectively utilize collected user data and the benefits in doing so.


More and more companies are recording the interactions of users with their services or products to determine patterns and trends. They do this to get an insight on their target audience and make business decisions accordingly. It helps improve the performance of their business and propels it towards success. In business, exploring data related to user interaction often involves data visualization. It involves presenting raw user data through visual representations that ensures executives and business analysts are easily able to explore and uncover useful insights. Visualization allows them to make faster decisions since it’s easier to understand visual information than raw reports.

An example of data visualization is heatmaps. Businesses can combine customer data with location-based property data or geocoding to build an understanding of demand patterns. This combination of data makes it easier to spot underlying patterns and trends without the need for comparing metrics or crunching numbers – thereby, saving you countless hours of frustration and work. You can easily get reliable insights on how to improve your services and increase conversions. Being aware of exactly how users are interacting with your services or products will make your job so much easier.

Predictive Insights

One of the main reasons a lot of businesses collect user information is so they can better understand the online behavior of their consumers, determine their demographics, and figure out what they can do to improve their customer experience. Data analysis makes it easier for businesses to understand exactly what their consumers want from their company, the particular services/products they are searching for, and also how they choose to interact with their brand. 

Modern-day software organizations are leveraging data collection mechanisms where appropriate to provide a network effect, giving users insights based on aggregated data spawning from actions or preferences of others. These businesses can surface personalized insights, tweak how they interact with their target market, improve customer experience by optimizing their website, and more.

Personalized Offers and Recommendations

Data collection enables organizations to connect you to do personalized marketing. Having basic information on your customers (or customers’ customers) and which of your regions/stores they primarily do business with, along with basic information about them will allow you to fulfill their specific needs and requirements so they are more likely to convert.

A study by JiWire found that 62% of adults under the age of 34 were willing to share their location for more relevant content. Numerous studies show that customers welcome personalized touches such as product suggestions and marketing, order confirmations, etc. from the businesses they interact with. So, gathering data also allows businesses to fulfill the expectations of their consumers when it comes to personalized suggestions and communications. Moreover, knowing what type of services/products your consumers seem to be showing interest in allows businesses to effectively pitch products that they are more likely to purchase to them. 

You can divide your marketing plan and target market into various segments, such as customers with similar interests, customers that prefer auto completion when it comes to payment methods, the devices they prefer to utilize while accessing your company’s website, and more. This can go a long way in improving your ROI, reducing sales cycles, and achieving the growth and expansion you have always wanted.


Without data, you’re likely missing significant opportunities to be more aware of your consumers. Without data, you cannot know if your customers like your services/products or whether your marketing efforts are working. Without data, you cannot know the amount of money your business is spending or marking. Data is crucial to understand your market and customers. 

Leveraging insights from data processing has become a necessity for growing businesses. Fortunately, technological advances in data visualization and processing have made growing your company more effortless than ever. 

BatchData helps companies connect to their customers. See how our robust data services can help by contacting us to learn more.

Austin Proctor

Austin Proctor

Technical Writing Manager @ BatchData

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