Depending on what kind of business you’re running, gathering customer contact information can either be at the top of priority or considered an afterthought, only to be used in cases of getting in touch with them when the customer service department needs to.
If you belong to the first category of businesses that depend on their customers’ contact information, you’ll have come across disconnected numbers many times in your business’s journey. In fields like lead generation, outbound marketing, sales, and customer service, phone numbers are paramount to the optimal running of a business. Identifying a disconnected phone number can be the deciding factor that either plummets you into a loss or pitches you a massive profit.
1. Reliable Data
Identifying a disconnected number takes a toll on more than just resources. Poor inputs produce poor outputs. With a lead list full of disconnected or dead numbers, you’re going to waste your time and money. However, probably the most extensive harm is done to your data quality.
A marketer who deals in lead generation needs to find prospective customers to transfer to the sales team. Getting the contact information of an eligible customer is challenging. Marketers offer free content in exchange for contact information like a phone number or email address.
To that effect, digital marketers have also gathered data through such campaigns.
But is this data reliable? Are the numbers connected or disconnected? Identifying the lead quality early on can save your business massive amounts of money and time.
Sales and Cold Calling
Contact information is nothing short of a prize for an inbound marketer. To the outbound marketer, it’s more than a prize; it’s a necessity for their jobs. Cold callers and salespeople need those numbers to be correct, functioning, and connected if they expect to make sales.
To reach your customer about potential upgrades or issues about a product, the customer service department requires usable, correct, and connected numbers. A disconnected number might not cost a lot individually, but the prices can soar in a high-volume call center.
2. Cost on Resources
A disconnected number is insufficient data. Marketers who spend a ton of time and money in acquiring leads have paid for advertising, content offers, websites, search engine optimization, and outreach to get those numbers. Sometimes, a marketer may even buy contact lists in bulk.
B2B companies spend an average of $43 per lead, according to HubSpot. It costs even more to follow up on those leads to convert them into customers.
Only 75% of phone contact data is accurate at the entry point. Some people, who happen to be visiting a website, may leave a fake number if prompted to input one. Similarly, information scrapped online can be outdated or outright fake.
This costs the marketer tremendously in terms of time (going through all the data to see if it’s accurate or not) and money.
Identifying a disconnected number early on can save you on costs. There are three kinds of costs we are talking about: the prevention cost, the correction cost, and the failure cost.
Ideally, you would want to avoid the correct and failure costs entirely. Prevention will only cost you to identify disconnect numbers at the point of entry using a validation solution such as pinging numbers in real-time to ensure they’re connected before they’re added to a database. You can integrate a service that verifies information inputted in web forms.
3. Legal Troubles
The Telephone Consumer Protection Act dictates how telemarketers can operate. Automatic dialing is regulated under that act, with callers required to abide by the do-not-call list. Businesses will be fined for auto-texting or auto-dialing without consent.
These fines can range between $500 to $1500 per call or text. Telemarketers are left to deal with the burden of proof, i.e., they have to show that the recipient actively consented to be contacted.
A disconnected number might be on the do-not-call list. A disconnected number might also be vulnerable to automatic dialing and automating texting; thereby, someone could make a case against your business that you were the reason they disconnected the number.
Protect yourself from legal troubles by weeding out disconnected numbers so that you can be more confident in your data.
BatchData’s phone verification allows businesses and organizations to verify any number in the United States on an easy-to-use platform with a robust API that offers file upload utility.